Fake and then pushed the high imitation, flange TikTok, Facebook is serious

When TikTok in various storm had to seek after the sale of its north American business, today, it encountered a new sniper.

The sniper still related to Facebook.

Facebook's sets in 50 countries and regions in the world today launched a new campaign TikTok tool: Reels and TikTok look almost exactly the same function.

What is 1 reels?

With more than 10 sets a worldwide YiYue live users.

A large part of them open their own sets today, you will find them are trying to push users to its new features, Reels, a look and young americans are familiar with TikTok identical functions, let people see or photograph, a small video clip 15 seconds.

It appeared in the above sets a browse pages, and information flow, be them push new product features.

In addition, it also like the TikTok, through artificial intelligence algorithm study user preferences, and to push the related video.

The news shockwaves through moments of young people in the ocean, especially in the TikTok in the United States has experienced all sorts of being "strong sell" after the changes.

At present, Microsoft has been restart takeover talks on TikTok American business.

At the same time, the firm said trump, if TikTok are not American company acquisitions, will face the product risk of shutting down.

At the same time, he said "unreasonable", even if the takeover talk into, the U.S. government should be to "catch" a reward from it.

Reels of products introduced is considered by many teenagers in America is the United States once again to TikTok siege.

In their words, "Reels is TikTok in them

A clone of the product.

"" open Reels you feel opened the TikTok."

Even some of America's young users confused about said, "perhaps because TikTok are operating is forbidden in the United States, so I them to create the products for us."

Maybe he didn't know it, TikTok and sets are not a company.

To be fair, however, them have their own advantages.

In terms of music copyright, sets a long deep, more than the TikTok has music of the original copyright, also let users in the process of creating a short video more audio options.

So, the thoughts than don't fake, it seems reluctant to is a high imitation.

In fact, Reels and is not a new product.

In 2019, sets in Brazil pioneered Reels to try, and in the past year in more pilot promotion and continuous optimization.

Finally, in today's worldwide officially became part of the sets a app.

At present, sets a has more than 1 billion users worldwide.

Whether through existing users drive the development of the Reels, is them in the future for a period of time required to prove.

2 everyone be flange spiderman Reels not Facebook for the first time in the U.S. market for TikTok cloning.

"High copy" in them before the Reels, also had a Lasso "shanzhai" version.

At the end of 2018, Facebook see TikTok in popular potential, of the young people of North America is determined to fight.

The first weapon against zuckerberg and Facebook is "copy first to say".

Lasso and Ti from the form

KTok strikingly similar, all users take 15 seconds and short video clips with music and special effects.

Facebook wants to through its 3 billion followers on social media, to Lasso with fire.

After more than a year to Lasso, eventually launched in 11 countries such as the United States, Mexico, even used to have a plan to enter India market.

But before shutting down, had accumulated Lasso 420000 downloads, far below the TikTok 600 million downloads.

In short, the tie, Facebook's defeat.

Now, however, there are many American media believe that Lasso data and experience accumulated in the field of short video will be launched them Reels.

Lasso the analysis of user data, make it more understand the user use habits, so that the Reels can be accepted by the user.

In fact, in addition to the Facebook Lasso and sets a Reels, covet TikTok great success on a global scale and once all the rage in American young people burn after reading the Snap.

This week, once beset with by Facebook, sets a copy of the Snap is also introduced some of similar TikTok with short video function of music, and hope after TikTok was forced to leave the United States, flange it accumulated to the user.

According to The Verge of The report, at present this feature allows The Snap users add music recorded in its short video.

Snap said it had and warner music and universal music, bought a lot of pop music copyright.

However, The Verge report pointed out that although this new feature and TikTok have similarities, but not completely copy.

This functionality is starting this week online in New Zealand and Australia

And is expected to fall in more countries to promote this year.

Compared with those of TikTok Snap new function will be more focused on the music itself.

When the user slides on the video, you can see the soundtrack songs, and the name of the singer, also can complete listen to this song.

According to silicon star people, in addition to the above Facebook, sets and Snap close TikTok followed by "new products, features, updates, other TikTok competing goods in overseas markets also contains a Byte, Triller, Dubsmash, Likee and so on.

It is interesting to note that Likee behind is gathered from China group.

TikTok in short, the fate of the United States on September 15, there are a variety of variables, but it's a lot of flange man already impatient.

3 if history repeats itself in strikingly similar way to the threat of TikTok release will trump to summarize, is probably buy you, or destroy you.

And this set, about eight years ago, Facebook and zuckerberg will have played.

In 2012, Facebook launched an unsuccessful app, called Poke, was the boom of the pixel level version of the Snap.

Poke a week before launch, the Snap CEO Evan Spiegel received the communication email zuckerberg wants to meet.

Throughout the communication is a way of thinking: we're going to buy you, at the same time, we also made a Poke and Snap a touch the same product, if you don't agree, this product will destroy you.

Epiegel once said in Poke online the day received zuckerberg's email, write "hope you enjoy it.

But zuckerberg and didn't get it wrong.

Poke was eventually collapsed in 2014, is to stop operations.

while

Then, the Snap daily live users has exceeded 100 million.

But the story doesn't seem to be in accordance with the popular "cool" routines to end of the wicked shall reap.

Distance Poke logoff after two years later, Facebook sets of merger.

Sets in 2016 launched them Stories function, perfect the Snap and name it burn after reading.

Allows users to share content in the main stream, can also share the Stories function in instant message, after 24 hours, content will disappear.

Launch Stories in them, a great success.

The Snap in the third quarter of 2016 released the minimum daily living growth for a long time.

And then the Snap is a breakdown.

This story and TikTok facing today seems like a repeat again after all these years, let a person familiar with.

In 2020, when Facebook CEO mark zuckerberg on various occasions put the TikTok on the opposite of information security in the United States, released after Lasso copying TikTok products, he took them again "imitation" assassin's mace.

However, not everyone is optimistic about sets under siege.

TikTok accumulated in the process of development in the United States also is the precious wealth of TikTok creator community.

If the ability to replicate it sets, the young followers could not shake it, probably just a useless.

Report/feedback