US media: Tiktok is a platform for new songs looking for fans

8 months ago, the American Atrians' Black Bag Montero Lamar Hill was dropped from the university and intended to be a singer singer.

This move was strongly opposed by the parents.

"This industry has a million speaking singers.

" Parents have worried him, and the day of the words of the words is far from the day.

Partial bias became the lucky man who was gothered - almost overnight, his art name "Lil Nas X" and representative songs "Old Town Road" Red all corners of the United States .

"In the past month, you have heard this song at some time: Maybe it is to brush your mobile phone, maybe it is a sound of the audience, and it is possible to be together with the roommates who love rural music.

Or when you visit the grandmother of the addictive music.

"Harvard University Daily" Harvard Deep Red "is here to describe the popularity of the" Old Town Road ".

If it is two years ago, the probability of Hill's popularity will not happen.

After extrachraw, Hill has experienced a very lonely life.

I am afraid that my parents are angry, he doesn't want to go home, sleeping on the floor of your sister home every day.

Because of the depth, he is often treated coldly.

This experience has become the inspiration source of "The Road to the Old Town": He will be a symbol of the "Old Town Road", and the "horse" "in the lyrics" will not have too much More things, but you can take yourself to the place where you want to go.

At the end of 2018, the "Road of the Old Town" was completed, and Hill was uploaded to SoundCloud, Spotify and other music stream media, trying to compete for an opportunity to appear.

He started to promote his song online without night, only to sleep three hours a day, and there is also a problem of headaches.

However, despite Hill so desperately, "The Road of the Old Town" is still in the bottleneck, and the flow rate has grown.

Hill Hill or a user of Tiktok.

Tiktok is a global short video application from the United States from last year, and the show host Jimmy Falim, star Schwarzenegger, says that celebrities in Cardi B have opened an account here.

Hill himself is very familiar with Tiktok style.

He holds the mentality of trying to see the "Old Town Road" free to Tiktok's music library, the miracle happened.

"The Road of the Old Town" was selected as the background music of the Tiktok, the background music of Yeehaw, tens of thousands of users accompanied by low Ban Zhuoqin melody, shooting a video that suddenly turned into a denim dress.

Continuously new users join the challenge to shoot video.

Like all hot topics on this platform, this song is popular with very fast speed.

At present, the video of using this song on Tiktok has reached millions of videos.

The miracle is still going on.

"The Road of the Old Town" all the way to Spotify US 50, the Apple Music's global leaderboard, and also boarded the 15th place in the authoritative authority music list Billboard.

Hill himself also entered the field of view of the mainstream music circle of the United States, successfully signed with the Columbia Record Company.

"The Road of the Old Town" also attracted the attention of rural music legend character Billy Ray Cyrus, he and Hill have repeatedly mixed the song, and this version has won a general praise.

"Tiktok changed my fate.

" Hill said.

Scientific Media "The Verge" commented: Tiktok is critical to the success of "The Road of Old Town".

The success of the "Old Town Road" has proved that Tiktok is more than just a pair of dictation or carefully designed dance platforms, but also a platform for the audience for new songs.

Hill used a leading song, thus harvested other platforms in Tiktok.

"Tiktok has brought returns to Hill and its artist.

This reward is different from YouTube or Spotify.

The artist will not make money from Tiktok.

But in many cases, the platform provides exposure than direct income more important than the future artist.

Tiktok has provided a space that has been found to discover music, interacting with musicians since the summer of 2017, is a popular platform for global musicians.

In 2018, Tiktok has created more than 280 official theme challenges in Japan, most of which use J-POP music and the original sound.

The "Tiktok Spotlight" musician plan star supporter, the new generation of female singer, the new generation of female singer, who once attracted 240,000 fans from Tiktok in just a month.

Her single "I am falling in love with you" in tiktok's playback volume has exceeded 375 million; Japan combined DA PUMP opened official accounts in Tiktok, using its new song "USA" Single video of single video exceeding 21 Wan; popular singer, smashed songs, "Electric Eyeball girls (め ひ ひ)", 2018 with Tiktok again, more than 360,000 In November last year, Jenny, member of Korean Women's Black Pink, was launched in Jenniesolo Global Challenge with Tiktok on the occasion of the new song "Solo".

The challenge is only 24 days, and the user uploaded 240,000 short video on the shoot.

In addition, Black Pink launched a single "DDU-du DDU-DU" through Tiktok, and the video of related videos exceeds 35 million times.

Tiktok is currently overlying more than 150 countries and regions around the world.

Tiktok in Japan, the United States, Thailand, Indonesia, India, Germany, France and Russia, etc.

, many times the first place in the local App Store or Google Play Total list.

In Apple's "2018 Preference list (Best of 2018)", Tiktok became the first place in Japan App Store annual hot free application list; in Google PlayIn the 2018 Awards, Tiktok gains the Indonesian Year "Best Application" award.

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