Brand how to use TikTok challenges to development business

Too much how to move the contents of the video to get Tiktok flow, today we are going to talk about how the brands use Tiktok development business.

As well as domestic trill, has a lot of challenges, Tiktok challenge is individual users or brands are the same type of video, and use a specific theme tag (Hashtag) share their video, as more and more people to participate in the challenge and use challenge topic tags share the video, the brand to get a lot of UGC and challenge video views, successful label challenge can also increase the brand awareness, and to help form a positive brand image in the audience.

Brand can participate in existing challenges or create new challenges to using TikTok challenge.

Today this article and introduce how to use "challenge" to expand the brand exposure, improve visibility.

In existing challenges for you to choose a brand related challenges exert your brand character and creating their own challenges involved draw inspiration from other brands set clear rules for challenge existing challenges the simplest 01 I want to do, the most common approach is to participate in the ongoing challenge.

You need to do is find a popular TikTok challenge, then involved.

Participate in the existing challenges, won't let you spend too much time making scripts, and because people often use the challenge of popular tags, so you can also use these labels for more to watch and followers.

If you want to join the existing challenges, the first thing you need to do some research, and find the popular TikTok label.

You can be in TikTok found on account of "discovery" TAB.

In this page, you can find the most popular hashtag, watched most of the content, and the number of this hastag video always watching, but want to know, not every hashtag contains chall

Enge this word.

You need to browse the hot labels, see if this challenge requires you to do some specific content, and then on to make your video, otherwise, your video may not be considered Tiktok challenges, leading to unable to get more views.

These days, for example, a popular tags are albumlookalike TikTok.

It basically requires TikTok user posing as their favorite album cover.

View theme tags may seem to be not only a challenge, but when you want to read it, you will realize that it is really a challenge.

So, you should to thorough study of challenge, and to determine some trend TikTok label and began to challenge.

02 to your brand choice a related challenge the next step is to determine which increases your brand to attend the challenge.

I suggest you choose something related to your brand or a niche market.

For food and beverage brands, for example, in diet or cooking related challenge is significant, and there is no meaning for other brands.

In the same way, without makeup challenge may be associated with beauty and fashion brands, and has nothing to do with the other brands.

However, if you can't find you any challenge of the market, so you can also participate in some common challenges.

Remember the 2016 "model challenge?

Brand and individuals involved in this challenge, and this challenge spread on social media platforms.

03 exert your brand character and involved once you choose the popular TikTok challenges, the next step is involved, and create your video to cope with the challenges.

You can ask your staff to do so, or cooperate with influential people to represent your brand in the challenge.

We suggest that let the employees to participate in the existing challenges, because it will make your brand more real, more relevant.

You can also use the brand elements (for example

Background of the logo) to ensure that people know your brand is not just (people) involved in the challenge.

Vineyard vines, for example, by making a man dressed as a mascot for bottlecapchallenge.

The brand is also use the same strategy attended TikTok other challenges.

Use brand mascot can make the video and other video, and make it with brand characteristics.

By participating in relevant challenges, you can show your brand to your target audience is both interesting and modern.

This can help brand establish contact with the young audience, and form a positive brand image in their heart.

04 to create their own challenges to create a challenge, and to promote in order to ensure its development.

However, this is easier said than done.

To create your own challenges will need a lot of research and creativity and time.

You need to come up with a idea and view and execute from the very beginning.

This is very troublesome, but also is worth it, if you challenge and the content is really interesting, Tiktok has its own algorithm, if the content is fine, your challenge will be spread out, even if your content is not so successful, challenge will also help you gain more UGC and followers.

And create brand TikTok challenge you need to follow the following three main steps.

05 draw inspiration from other brands like any other marketing strategy, the first step is always the research.

Before the challenge, you need to do their homework and collect all relevant information.

This need to look at the past successful challenges, and how to use it for business.

What concept?

Is for who?

How do they promote?

What benefits they get?

Only after we analyzed the past successful cases, to be able to challenge.

Learn from other brands of success and failure, to help you develop your own strategy.

You can also draw inspiration from the challenge of the past, and add TikTo challenge for himself

The theme of k labels.

Once you know people usually like what kind of content, can design challenges on similar topics.

06 challenge for the next step is to set clear rules actually execute your ideas and put forward the challenge.

This requires you to describe what the challenges are and how people participate in the challenge.

Your clear standards, people involved in the easier.

For example, Guess inmydenim challenges are put forward.

The rules are clear and simple.

Participants must show a cluttered appearance, and then use jeans into a fashionable appearance.

The brand clearly requires people to wear cowboy clothing (Demim), by expanding the scope of the challenge to let more people to participate in.

You also need to let yourself involved first, to show them how to participate.

About the challenges of the first TikTok video should be from you.

Therefore, please clearly define the challenge and create themes TAB and create one or more video demonstrate the challenge.

Guess the sample can be seen from above, the first three video was produced in cooperation with the TikTok KOL official brand video.

The rest of the video by other TikTok users to create.

Moreover, the number and total video views clearly shows that this challenge is very popular.

07 promotion to create successful TikTok challenge is the final step in promoting your challenge.

A simple method is to use TikTok web celebrity marketing to increase coverage and popularity of the challenge.

Invite web celebrity to challenge, and add the corresponding challenges Hashtag on video, web celebrity followers will know this challenge, some people may also participate in this challenge.

As more and more people to participate in your challenge, transmission of the video will be more widely.

This began the chain of the spread of fission, challenge is spread.

If enough people begin to participate in the challenge, always viewed under the hashtag beyond a certain threshold, then your theme

Labels may even appear in the "discovery" part.

This will help to let more people understand the challenges and involved.

Overall, with TikTok web celebrity cooperation can let you have enough at the beginning of the challenge the spread of the driving force, so as to speed up the transmission link.

8 what's next?

TikTok theme tag challenge to enhance brand influence in platform is very helpful.

You can get more attention, attract the attention of the current, possibly through a successful challenge to establish a positive brand image.

If you are a brand company, want to have a positive image of the brand through Tiktok, can use the above these techniques.

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