Tik Tok stuck out revelation, content breakthrough into cross-border electricity on next stage

Recently, the us government said before September 15, TikTok bought by American companies will face or banned by the United States.

The current trend of the development of multi-directional tilt, the former Microsoft become the most likely of flange.

Before that, the Indian government suddenly decided to ban beginning on June 29th night TikTok included 59 China mobile applications.

In India and the United States, China's sea cause.

There is no doubt that Tik Tok is a very good product, whether the user experience, content production, precise method is recommended and a great team, this is a has been proved by the market, to make Chinese people proud of the product!

Analysis to determine which political ingredients, not only from the old video content founders at break people have ugly face, it can be seen that China's APP in a short video content circuit with extremely strong competitiveness.

Data show that the TikTok month live users at around $30 million in the United States, accounting for 5% of the global audience.

From the data point of view, Tik Tok a temporary rise in traffic, while the United States more similar APP were stuck in the traffic bottleneck period of growth.

According to official statistics, as of January 5, 2020, trill domestic daily active users have reached 400 million;

According to @ facing science and technology statistics, trill live take goods sales of 11.9 billion yuan in the first half of the year.

Domestic trill commercialization process, more and more cross-border sellers began to attach importance to the short video.

Although Tik Tok in the short term have lost a lot of traffic in the United States and India are two countries, but Tik Tok global positioning, let it flow is far did not reach the ceiling, many cross-border businesses think Tik Tok would be the next wave of tuyere cross-border electricity!

Under this background, the step ahead of the layout TikTok that I made a reservation in advance the globalization of electric business platform, the pit is the next

"Amazon" platform established businesses.

The cross-border business how incoming international electricity circuit short video content in advance?

Can be roughly from the following points: (1) are taken over by matrix took advantage of the current account Tik Tok is in the flow of "their" dividend period, can be taken in advance some accounts, handling some popular content in bulk to accumulate more fans.

Account and the number of fans to rise to a certain degree, there is always some valuable.

Account do after 1 million fans, someone will come to come to you to buy;

In the worst case, the old number is better than a new value.

(2) to foster different groups with some straightforward, funny, sand or machine-made copy such content to different groups.

Present Tik Tok above is "UGC content more, also did not reach the higher proportion of" PGC ", so by some professional content slightly, can viral attract fans of different interest groups.

It is best to understand the local culture, or hire training local staff, to get the audience with the local culture, with domestic trill operating experience, to imitate the domestic game, this time incoming harvest to flow easily.

(3) in advance the layout shop cross-border electricity more mainstream at present is mainly the amazon platform, tell from the nature is pure electric business platform.

And Tik Tok is content as the breakthrough point, through linear within the station, station information diversion form such as a commodity trading.

Will be able to apply shops, Tik Tok, can also through content, will flow diversion to the mainstream of cross-border electric business platform.

(4) to choose and make hot style after powder absorption, choose products is the key to stable subsequent flow, a good product can grab a lot of repeat customers, and for operation of content, provide sufficient funds.

Can according to their own product advantage to supply chain layout, now TikTok, suit to $30 (200 yuan)

Products, mainly composed of cost-effective FMCG.

Chinese cross-border electrical contractor at this stage mainly products and supply chain as the focus of the competition, grasp the quality of resources and channels, and can lead coquettish in cross-border electricity industry, but, after the globalization trend in the future date normalization of supply chain and product difference is hard to show up.

Therefore, to improve service quality and product added value will be the next phase of cross-border electricity competition focus, the short video content as traffic dividend period the contents of the carrier, is the vast majority of cross-border business empire.

Report/feedback