YouTube video is not hot? Let your video have its own traffic attributes to help the brand.

According to a survey conducted by an authoritative organization, 72% of overseas video users will choose to view relevant product videos before purchasing, and 90% of buyers think that video will help them make purchasing decisions.

For overseas enterprises, the role of video in marketing promotion can not be underestimated! Among them, YouTube, as the largest video platform in the world, has more than 1 billion users, accounting for 1/3 of global Internet users, and its brand promotion ability is more and more recognized by enterprises, so it has naturally become the best choice for overseas enterprises to promote video marketing.

However, why don't your YouTube videos always work well? Do you still have no heat and no traffic after sending so many videos, not to mention brand influence? Foreign trade people, you have to see the YouTube marketing practical information has come, so that your video with its own traffic, to achieve more efficient brand communication! We mainly focus on: 1, deep ploughing keywords to create high-traffic hot words, the theme has its own traffic "attributes"; 2, to its preference, optimize video content, so that traffic promotion more lasting; 3, optimize video channels, create a traffic pool, enhance the overall authority of the channel, tree brand; 4, data analysis, add a "fire" for the final effect! The above four aspects unfold, quickly get up! First, dig deep into traffic buzzwords and hot topics, and let the video bring its own traffic attributes.

before mining traffic words, let's take a look at a set of official data.

This is a set of statistical tables on the sources of YouTube video traffic.

We can see that the top three are "suggested videos", "external" and "YouTube search", especially the videos in the recommended pool, which can be said to be "built-in traffic".

What are the rules of these videos? How should we "open source drainage"? Learn about the YouTube recommendation algorithm and put the "thermal factor" in the video.

How to make the algorithm prefer our video? Watch and click more priority display.

So why is it that some videos that play less than 1K can also be recommended, while others are not? This requires you to do the following: 1, first from the imitation to determine the theme, enter keywords in the search box, such as "LED", watch, browse the relevant video content, one is to watch 10 articles a day, and the other is to make sure you see the end.

After 2 or 3 days in a row, the home page will automatically recommend the relevant video content, and the enterprise can refine the video topic keywords and related topics for production.

Of course, we can also choose the keyword development tool-keyword tool, to enter keywords and choose the "YouTube" channel.

Use selectively according to heat.

At the same time, we can also use Google Trends, for example, if we want to create LED ads and want to attract clicks from American users, thenYou can enter the keyword "LED" in the web page, select the target country "United States" and the channel "YouTube search".

Because you want to stay close to the hot spots, you can choose "past 1 day" or directly "last 1 hour".

Find the hot nouns in the past 1 hour in the relevant topic bar, combined with the theme creation, always stay close to the hot words.

2.

"saying" these keywords in the video is different from the text.

When the video backend parses the video for push, it will further refine the video keywords and tags for push.

Therefore, subtitles, dubbing and other positions should repeatedly emphasize "keywords".

It can begin with a summary of words such as "Today's introduction to the use of LED light", or it can be emphasized in the middle to further add "identification"! Second, do what you like, optimize the video content, and further increase the number of clicks and exposures.

1.

According to different industries, choose more suitable industries, different industries have their own circles of interest, and the customer base is also different.

Based on years of operational experience, we have summed up the video theme types that are more "to their liking" in two major industries.

1) the video topics of general tools, such as LED and gardening tools, mainly focus on functional comparison, installation process, maintenance skills and other topics.

We still take LED as an example; functional comparison category, reflecting their own advantages: this kind of video mainly shows the advantages of their own LED, compared with other lamps and lanterns more power-saving, environmental protection, eye protection, can be a comprehensive display of the appearance of lamps and lanterns, the effect of turning on the lights.

Of course, it can also be the comparison of two lights in the same environment.

However, it is important to pay attention to avoid mentioning the brand name of another lamp and blocking the relevant logo, to avoid infringement.

Precautions: this more practical theme will be more popular with some users, which can focus on how to maintain LED lights, how to disassemble and disassemble correctly and how to use more suitable scenes.

For other topics, you can also collect them in the comments area.

Real-time push is carried out according to the user's preference, and the theme is closer to the user.

2) according to incomplete statistics, 3C science and technology products, such as mobile phones and tablet computers, users pay more attention to the function and performance-to-price ratio of 3C technology products, and emphasize the sense of reality that seeing is believing.

Let's take the mobile phone as an example: appearance display: users' curiosity about science and technology products is not only limited to themselves, but even external packaging, gifts and so on.

Therefore, in terms of video content, we can start with the front and back of the display box, and then "unpack" step by step, whether the data line, phone case, headset, manual, charger are complete, and the phone body is fully displayed.

such as the thickness of the phone, screen size, data lines and headphone jacks can be displayed one by one.

Boot demonstration and function evaluation: evaluation can be said to be the most critical part.

Boot speed, touch screen effect, single or double cards, memory, etc.

To mention.

If conditions permit, we can even show the pixel effect of the front and rear image head in real time.

If the main game console, specifically to do a game evaluation is also able to instantly capture a number of "machine fans".

2.

Eye-catching thumbnails, increase video "eye contact", increase click rate according to the survey, there are more than 400 hours of video content uploaded on YouTube every minute.

If you want your video to stand out, the thumbnail of "catching people" is a big booster! Next, let's take a look at a set of examples, which are excerpts from a movie, selecting different screenshots of the scene.

If you put aside the plot itself, which cover will you be attracted to at first glance? I believe most of them will choose the third one.

Based on past experience, we have also summed up three points: 1) capture the essence of the picture, screen text extract the core screenshot of the picture is generally the essence of the screen, there is a plot focused on the point of conflict, such as the general product introduction can place the characteristics of a product, if there is a unique advantage, it would be better to focus on display.

More importantly, be sure to add subtitle text, so that users can see and understand the outline at a glance in mass videos, short 3-6 characters, such as "LED effect display", text and font color should also be the same, we generally recommend using black and white.

Here we recommend an auxiliary tool-Fotor, massive template material.

After taking screenshots, you can upload them directly for later cut drawing and dynamic font design.

2) consider the relevance of thumbnails, shape brand impression through thumbnail design, establish a unified style, and even play the role of drainage channel to help establish a brand.

Font style, composition should also maintain the same characteristics, we will not say much here.

This form of expression is basically adopted by viewing some official channels.

So you might ask, how do you add custom thumbnails in the background? Complete the account verification before adding: first enter the personal creation studio, click "verify" under the channel name, then select the country, add contact information, click verify, enter the verification code, and click "submit".

Since we often use mobile for video browsing and publishing, here we take mobile phone as an example: step 1: download YouTube Studio, we take Android as an example, download the application and log in; step 2: click more buttons in the top corner, drop down to find "Videos", find the video to change thumbnails; step 3: click on the small crayon icon, click "edit thumbonil" (edit thumbnail); Step 4: select "custom thunbnail" (custom thumbnail) and upload it.

Third, create channels, improve user stickiness, create channels for brands, establish strong video correlation, increase user stickiness, and finallyEstablish a brand image to help! Before creating an enterprise YouTube channel, it is necessary to ensure that an Google enterprise account is created first, which is convenient for subsequent multiple people to log in and manage.

By watching YouTube high-traffic channel, it is not difficult to see that a high-quality high-traffic channel should contain at least four parts: 1.

Fill the account profile with basic information and add a list of selected channels to the profile.

Subscribers can quickly and accurately find other resources they are interested in to further enhance stickiness; create eye-catching banner diagrams, if you are exclusive to the enterprise, you can place enterprise-related background pictures, main products and other pictures.

Of course, sometimes it is more novel to put only an eye-catching corporate slogan or slogan.

If a certain type of product is more well-known or only wants to set up a channel for a certain product, it can be highlighted in the top banner chart.

2.

Enable association, open custom settings, add editing links, and the official website and social Icon automatically appear in the lower right corner of banner.

3.

Optimize the playlist, centralize and classify the videos, and uniformly manage the theme of the list to follow the theme of the channel.

For example, our channel is dedicated to showcasing our LED products, so we should name the playlist "LED works display" and add the prefix "LED works display--" to the beginning of each video to form a unified management, which is more professional.

In addition, in order to increase the subscription rate of the channel and further cultivate potential users, a call for subscription can be added to each video.

How to set it up? Step 1, select "creater studio", then find "video mananger"-"videos"; step 2, find the video to which you want to add the call, check it in the front box, or click "edit"; step 3, select "End screen&Annotations" above and find "Ann element"; step 4, find "subscribe" and click "create" to finish.

Fourth, data analysis Why did you send the video and set up the channel, but the effect still didn't go up for a long time? If the data is analyzed irregularly, everything may go back to zero.

Through regular data tracking, analysis, timely optimization and adjustment.

Generally, we can view it through two channels: 1, background data analysis, real-time optimization of login account background, through "analytics" to view specific video, channel traffic.

In addition to analyzing the number of views and opening rates of different videos, you can also specifically view the source of the analysis traffic.

By clicking "analytics", find "top videos" and find "see mor"E ", finally check" traffic source ", you can see the video traffic from different channels.

2.

GA analysis, further tracking, more professional and reliable GA as a professional data tracking application, you can track users who have visited our channel and users who have visited the website in real time.

By tracking the users who visit the channel, on the one hand, it is convenient for follow-up marketing development, on the other hand, it also helps us to understand which types of videos users are more concerned about, and facilitate subsequent optimization and adjustment.

How to set it up? We take the tracking channel as an example: the first step: set the filter view, first, click "admin", then find "create view", fill in the name and other basic information, click "create View"; the second step: find "View", and then click "filter", "add filter" and then "customize".

Step 3: find "include" in the custom settings, select "hostname" from the "filter Field" drop-down menu, enter "YouTube" in the "filter pattern" box, and then save it.

Step 4: find the "tracking information" in the Google Analytics background, find the "tracking code" in the "properties", and then copy and add it to the YouTube channel.

Step 5: find "channel" in the YouTube background "creator studio", paste the tracking code at the bottom of the "Advanced" option, and then save it.

After that, by logging in to the GA backend, you can view the relevant YouTube traffic data for further analysis.

Generally speaking, in the face of a huge video traffic pool, what we can do is to focus on the platform traffic preferences, optimize the video content to achieve continuous drainage by selecting high-traffic, high-hot keywords and themes, and then through the centralized management of the channel.

further enhance the overall professionalism, brand influence, and finally regularly analyze the data, adjust and optimize in a timely manner! Please indicate the source of the report / feedback if you reprint it.