YouTube marches into short video

YouTube marches into short video
- youtube
  • In the mobile Internet era, the most popular applications are mainly two categories, namely, mobile chat (social) tools and short video services.


    The popularity of the short video market is attracting more large Internet companies to rush into this market for gold.


    According to the latest news from foreign media, a number of US media reported on Wednesday that YouTube, the world's largest video website, is developing a short video service called "Shorts".


    According to foreign media reports, YouTube's short video service will not develop an independent mobile phone software, but as a new function will exist in YouTube's mobile applications, allowing users to link their videos to YouTube's music library to create music videos similar to TikTok.


    YouTube plans to release the feature later this year.


    A spokesman for YouTube declined to comment on reports of access to the short video service.


    Social media giants such as Facebook, Instagram and Snapchat have been closely watching the rise of TikTok's short video service for the past two or three years, but YouTube is the first big Internet giant to challenge it directly.


    Unlike Netflix, Amazon, Hulu and other video sites, YouTube is the world's largest original video site for Internet users, and its videos are mainly uploaded by users rather than high-quality copyrighted videos.


    Although the production quality is not as good as Netflix or Amazon, the YouTube platform is extremely rich in videos, including Vientiane, so it still occupies a high proportion of prime time online.


    In the business model, YouTube does not rely mainly on video members, but on advertising business that matches video.


    YouTube previously reported its business results for the first time in its history, showing that video advertising grossed $15 billion last year.


    In a recent interview with NBC news program Byers Market Podcast (Byers Market Podcast), YouTube CEO Susan Wojcicki admitted that the company was considering switching to a shorter form of video functionality.


    "A very short video, such as 15 seconds.


    This is a very interesting place and worth thinking about, "Wojcicki said.


    " "We've actually introduced story-mode videos on YouTube, and we've actually seen our creators really involved in story creation," she added.


    "the story video will be an example of a very short video.


    Therefore, we will certainly continue to innovate all different format sizes, including real short videos.


    " According to foreign media reports, this is not the first time that YouTube has learned from the new skills popular on another social platform.


    Yes, last time YouTube emulated the story-sharing features of Snapchat and Instagram, a mobile chat tool owned by Facebook.


    Facebook is also reportedly testing a short video tool called Lasso.


    In addition, the inventor of short video around the world was actually Vine, owned by Twitter in the United States, but the app was later shut down by Twitter, which puzzled the outside world.


    According to reports, a co-founder of the Vine app has redeveloped a short video tool called "Byte" and is courting many short video makers on the Vine platform, hoping to use a new platform to revive Vine's past glory.


    In addition, there is a "short video version of Netflix".


    Whitman, an American tech superwoman, is currently running a short video service called Quibi.


    However, this short video is not based on short videos uploaded by netizens, but provides movies and TV dramas for a shorter time, and takes advantage of the horizontal and vertical display features of smartphones.


    Prepare to launch a new way of TV drama narrative (horizontal and vertical screens correspond to the perspectives of two people in the storyline, respectively), thus becoming a differentiated selling point.


    It remains to be seen whether Quibi's short video membership service will be able to gain a foothold.


    (this article is reproduced from Tencent Technology) report / feedback

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